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 Vol. 14 No. 6, December 2005
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AAP Grand Rounds 14:66 (2005)
© 2005 American Academy of Pediatrics

RESIDENTS

Assessment of Foods Advertised on Children’s TV Programs

Source: Harrison K, Marske A. Nutritional content of foods advertised during the television programs children watch most. Am J Public Health. 2005;95:1568–1574.[Abstract/Free Full Text]

The first 20% of the full text of this article appears below.

To better characterize their effect on young viewers, investigators from the University of Illinois, Urbana-Champaign, coded advertisements for food products shown during television programs heavily watched by children. Food advertisements shown over a 5-week period during 40 hours of the most popular television programs among viewers aged 6–11 years were reviewed. The sample consisted of the 10 most viewed hours from each of 4 sources: network Saturday, network prime time, syndication, and cable. Episodes that appeared more than once during the sampling period were sampled randomly. The first 4 food products and human characters appearing on screen were coded according to various dimensions, including type of target audience . . . [Full Text of this Article]

Dana Hargunani, MD
Pediatrics, Oregon Health and Science University, Portland, OR