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AAP Grand Rounds 2:41 (1999) Child Injury Prevention Programs That WorkSource: (1) Bennett E, Cummings P, Quan L, Lewis FM. Evaluation of a drowning prevention campaign in King County, Washington. Inj Prev. 1999:5(2);109113. (2) Sibert, JR, Mott A, Rolfe K, et al.Preventing injuries in public playground through partnership between health services and local authority: community intervention study. BMJ. 1999;318(7198):1595.
Bennett et al report a county-wide drowning prevention program targeting children ages 114 which was focused on increasing the use of life vests over a 3-year period. This extensive, multifaceted program included media publicity and a variety of educational materials coupled with promotional events and programs to improve availability and use of life vests. The authors evaluated the program by (1) process description, eg, media coverage, life vest loans and purchases, information requests; (2) measurement of impact, eg, awareness of the campaign, use of life vests; and (3) drowning surveillance. Four telephone surveys were conducted with parents before, during, and after the 3-year campaign to determine awareness of the campaign, change in use and ownership of life vests and predictors of life vest use. Reported life vest
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