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 Vol. 20 No. 3, September 2008
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AAP Grand Rounds 20:26-27 (2008)
© 2008 American Academy of Pediatrics

COMMUNITY HEALTH

Impact of Media Campaign to Reduce Antibiotic Use

Source: Gonzales R, Corbett, KK, Wong S, et al. "Get Smart Colorado": impact of a mass media campaign to improve community antibiotic use. Med Care. 2008;46(6):597–605; doi:10.1097/MLR.0b013e3181653d2e[CrossRef][Medline]

The first 20% of the full text of this article appears below.


PICO

Question: Can a media campaign reduce the unnecessary use of antibiotics in an urban community in Colorado?

Question type: Intervention

Study design: Open controlled trial

 

The authors, from the University of California at San Francisco, Simon Fraser University in Burnaby, British Columbia, Canada, the University of Nebraska, and the University of Colorado in Denver, conducted a controlled trial to assess the impact of a mass media campaign directed at physicians and mothers of young children in Denver to decrease unnecessary antibiotic use.

Colorado Springs, Colorado, served as a control site. The primary targets of the campaign were mothers of young children and primary care physicians.

The study was conducted over a 12-month period beginning July 2002. The media campaign included English and Spanish National Public Radio service announcements, advertisements on billboards, buses, and bus stop posters, an Antibiotic Awareness Week, Health Fairs, and an Antibiotics Amnesty Month. The key message was the importance of using antibiotics wisely. The same messages were printed on materials placed in . . . [Full Text of this Article]

Natasha Sriraman, MD, MPH, FAAP
Private Practice, Yonkers, NY