This article requires a subscription to view the full text. If you have a subscription you may use the login form below to view the article. Access to this article can also be purchased.
To better characterize their effect on young viewers, investigators from the University of Illinois, Urbana-Champaign, coded advertisements for food products shown during television programs heavily watched by children. Food advertisements shown over a 5-week period during 40 hours of the most popular television programs among viewers aged 6–11 years were reviewed. The sample consisted of the 10 most viewed hours from each of 4 sources: network Saturday, network prime time, syndication, and cable. Episodes that appeared more than once during the sampling period were sampled randomly. The first 4 food …
Individual Login
Institutional Login
You may be able to gain access using your login credentials for your institution. Contact your librarian or administrator if you do not have a username and password.
Log in through your institution
Purchase access
In this issue
Jump to section
Related Articles
Cited By...
- No citing articles found.