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To better characterize their effect on young viewers, investigators from the University of Illinois, Urbana-Champaign, coded advertisements for food products shown during television programs heavily watched by children. Food advertisements shown over a 5-week period during 40 hours of the most popular television programs among viewers aged 6–11 years were reviewed. The sample consisted of the 10 most viewed hours from each of 4 sources: network Saturday, network prime time, syndication, and cable. Episodes that appeared more than once during the sampling period were sampled randomly. The first 4 food …
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