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Researchers from South Carolina and Washington, DC examined the accuracy of online infant sleep advice by simulating a layperson's Internet search for medical information. Using Google as the sole search engine, the authors used 13 phrases related to infant sleep safety, including terms related to sleep position, bedding, cigarette smoking, pacifier use, and SIDS products. Website content for the first 100 identified websites for each phrase was independently analyzed by 4 researchers. Advice provided by websites was categorized as “accurate,” “inaccurate,” or “not relevant” based on AAP guidelines for safe sleep. Websites were also categorized into 9 types, including government, educational, individual's site (including personal Facebook pages), retail product review sites, and blogs. Content was analyzed both before and after the AAP released revised guidelines for infant sleep …
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