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PICO
Question: Among 8- to 10-year-old children, does the playing of free online video games with embedded advertising for foods such as candy or fruit increase general caloric intake and promote intake of featured snack foods, as compared to playing games that do not feature food or not playing a game?
Question type: Intervention
Study design: Randomized controlled
Researchers from Amsterdam examined the effect of advergames, defined as “free online [video] games that integrate advertising messages, logos, and trade characters,” on food consumption of high-calorie candy or fruit and sought to determine if snack choices were affected by the type of advergame played by children. For the study, children aged 8 to 10 years were randomized to 1 of 4 test groups. Children in …
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